Though its growth rate appears to be slowing, many think it won’t completely go away any time soon,” said Line Plus’ Cho.The GoPro is the world's most popular underwater camera, and for good reason. “Indonesians still have a strong emotional attachment to BBM. The market appears so important to BlackBerry that the company has code-named its low-end smartphone Z3 “Jakarta” which it plans to launch first in Indonesia in April. Leader BBM looks far from willing to surrender. “It is interesting to see the battle of messenger apps in Indonesia because it’s an open field,” said Enda Nasution, social media analyst and founder of social media platform Sebangsa Bersama. Tencent established a joint venture last year with Indonesia’s biggest media group, Global Mediacom Tbk PT, and is advertising heavily on television. KakaoTalk’s journey up the ranks will also see it contend with WeChat from Tencent Holdings Ltd. I downloaded KakaoTalk, because I watch a lot of Korean dramas and movies and saw they use cute stickers.” “A lot of my friends also use Line, and we send each other stickers instead of just texting. “Customers contact me through BBM, WhatsApp and email,” said Saskia Tamat, 37, who runs a catering business in Jakarta. And it’s a key market we want to win,” said Kate Sohn, vice president of Kakao’s global business development division. “Indonesia is probably the most competitive mobile messenger market right now. Estimates put smartphone use at 50 percent before the end of the decade, by which time messaging apps’ global revenue could be over $24 billion. Under-30s make up over half of the 240 million Indonesians, where just 20 percent use smartphones, making the country a prime growth market for app makers. But KakaoTalk and Line have connected with younger users by also offering voice calls, games, shopping, merchandise and stickers, or message-conveying cartoons.

Kakao Corp has hired pop stars and Naver Corp unit Line Corp has partnered Samsung Electronics Co in a country whose capital Jakarta boasts the most users of Twitter Inc’s microblog by city, according to researcher McKinsey & Company.īBM has long been Indonesia’s most popular messaging app, with Facebook Inc’s $19 billion buyout target WhatsApp in pursuit. A woman uses her mobile during the Digital Imaging Expo in Jakarta March 5, 2014.

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